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Just The Numbers: Digital Shopping Consumers Demands

August 4, 2021
August 4, 2021
Laura Chouette via Unsplash

Wunderman Thompson released the fifth edition of The Future Shopper Report, surveying 28,000 consumers across 17 different markets and taking a deep dive into what retailers must deliver to meet consumers’ demands from digital shopping experiences.

  • 73% of global shoppers said e-commerce will be more important to them this year
  • 62% of global shoppers will increase their use of digital shopping channels in the future
  • 51% of spend will be online post-COVID-19, according to global shoppers we surveyed
  • 64% of shoppers say that they prefer to shop with brands that have both online and offline presence
  • 59% of consumers wished brands would communicate seamlessly with them across all channels
  • 41% of global shoppers admit they are still frightened about shopping in-store in the wake of COVID-19
  • 38% of global shoppers search for products on Amazon
  • 14% of all online spend is through Amazon
  • 1-in-5 rate is best for value in Asia, behind Tmall, Taobao, and Lazada
  • 30% of global shoppers expect delivery within 24 hours
  • 48% of shoppers globally told us they wanted faster delivery
  • 66% of shoppers say marketplaces are best at speedy delivery
  • 62% of global shoppers are excited about stores with no checkouts like Amazon Go

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