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Standing for More than Sales: Marketing Campaigns with a Cause

Published June 16, 2024
Published June 16, 2024
Lush Cosmetics

Beauty brands are increasingly leveraging their platforms to advocate for change and education. The practice of this marketing avenue is well received by consumers, as 70% state they are likely to buy from brands that take a stand on social and political issues. When correctly executed, such campaigns allow companies to not only amplify their brand awareness and sales but also make a clear statement to target audiences on the values close to their heart. Including LGBTQIA+ causes and environmental advocacy, BeautyMatter outlines four marketing campaigns with a cause:

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