One common denominator of many brands that break through the noise is product innovation that rewrites the rules with forward-thinking products that challenge the tried and true. From formulation and ingredient advancements to awareness of the need for transparency and responsible production, innovation is setting the scene for the next generation of products and treatments.

Are your products raising the bar and shaping the future of beauty and wellness?

2023 NEXT Awards for Product Innovation 

The awards recognize innovation in a finished product launched after January 1, 2022. Examples of innovation include formulation, delivery system, new format type, use of technology, or sustainability.

The Product Categories 

• Best Breakthrough Product – Skincare
• Best Breakthrough Product – Haircare
• Best Breakthrough Product – Color Cosmetics
• Best Breakthrough Product – Personal Care
• Best Breakthrough Product – Body Care
• Best Breakthrough Product – Men’s
• Best Breakthrough Product – Wellness
• Best Breakthrough Product – Tools
• Best Breakthrough Product – Fragrance

The Submission Process

• Description of the brand 
• Describe the product concept and why it matters
• Explain what makes the product unique (form, function, technology, etc.)
• The option of uploading supporting photography, video, or creative assets 
• Quantify and expand with specific numbers, percentages, statistics, testimonials, or social proof 
• The option of sending physical samples for the judges to review

The Judges 

• Ginger King, Founder + CEO, Grace Kingdom Beauty
• Manessa Lormejuste, Product Developer & Beauty Scientist
• Stacia Prince, Brand Advisor (former International Buying Director Cult Beauty)
• Carmine Montalto, Founder, Skincarma Blog / Carmine Montalto Ink

The Judging Criteria 

• The creativity and innovation of the product concept
• The connection between the product formulation and the package
• The product's ability to deliver benefit promises and the substantiation of claims
• The context of the competitive landscape and its memorability
• The use experience of the product

The Process

Entries for the BeautyMatter Next Awards may be submitted by agencies on behalf of clients, with the final entry deadline being July 21, 2023. Winners will be announced on October 26, 2023, at the BeautyMatter NEXT Summit: The Future of Beauty in Los Angeles, CA. Find out more here.