OpenAI, the parent company behind ChatGPT, announced last week that users will soon have the ability to make purchases directly within the platform. The new update promises to improve the online shopping experience by offering users hyper-personalized product suggestions These recommendations on steroids will include images, customer reviews, and direct links for purchasing—all based on users’ previous ChatGPT activity.“We’re experimenting with making shopping simpler and faster to find, compare, and buy products in ChatGPT,” stated the company in a post shared on X. In the same post, OpenAI confirmed that the product recommendations are selected independently and are not a form of advertising or sponsored content. (Yet.) Currently, ChatGPT pulls information, including product comparisons, reviews, and buying options, from third-party sources across the internet to serve up relevant products to its users. However, OpenAI plans to allow brands to submit their product feeds directly, ensuring listings are accurate and up to date. The company has launched an interest form for brands and retailers, stating that it will notify them when submissions open.ChatGPT's new shopping enhancements are now being introduced to all users, including those on the plus, pro, and free subscriptions, as well as users who are not logged in. The updates will take several days to complete.Search has become one of ChatGPT’s most popular and fastest-growing features, with over one billion web searches conducted in the past week alone.