Sephora has accomplished something that's eluded other US-based retailers—survival in Canada."Look at all the great retailers who went and left," says Marie Driscoll, Adjunct Professor at Parsons, The New School, ticking off Target, Nordstrom, Express, and Sam's, to name a few. In 2020, Ulta Beauty scrapped its plans of expanding into Canada in favor of boosting its online capabilities.With about 107 doors (and growing) across the country, Sephora is the number one sales producer in the $1.1 billion Canadian beauty industry, according to IBISWorld. The research company estimates Sephora Canada's sales top $300 million. In just the past few months, Sephora unveiled new stores in Ontario—the Dufferin Mall in Toronto, the Lambton Mall in Sarnia, and one in the Cambridge Center. At press time, news broke that Sephora will open in The Well, a new mixed-use development in Toronto, that will be the ninth in the city and 43rd in Ontario. Sephora’s reach is stretching across to the West Coast with a ribbon cutting on a store in the Millstream Village in Langford, British Columbia.The retailer's multichannel strategy resonates in Canada, as well—sephora.com is ranked as the most popular beauty and cosmetics website in the country, according to Similarweb.Sephora’s growth in Canada dovetails with its return to the UK and the naming of Artemis Patrick as the next CEO of the North American business. Currently the Global Chief Merchandising Officer, she’ll assume the new title in April 2024.Canada could play a big role in Sephora’s growth blueprint. More brands are eyeing the country for expansion, especially thanks to proximity to the US.