For many musicians, makeup is more than just a tool for concealing imperfections and enhancing their features. It’s an essential part of their larger-than-life identity onstage, a means of self-expression, and often a powerful way to delineate between their two selves: the person and the performer. In a new documentary set to premiere exclusively on Hulu on January 22, Sephora aims to explore this connection, highlighting how beauty and makeup serve as transformative tools for musicians including Becky G, Victoria Monét, and Chappell Roan.
In collaboration with Digitas Pictures and Imagine Documentaries, Faces of Music is a three-episode limited documentary series created in partnership with Sephora. It features the three musicians as they transform from barefaced and makeup-free into their distinctive on-stage personas. Each 25- to 30-minute episode underscores the connection between makeup and music as the musicians recreate a beauty look that has particular meaning for them as artists. The documentary goes beyond a makeup tutorial, offering an intimate look into the cultural icons and trends that have shaped each artist’s journey.
“We will see the ways in which cosmetic style and artistic purpose converge to create personas for each performer,” the series description reads.
Becky G, Victoria Monét, and Chappell Roan will wipe off their makeup and share how they “use beauty to shape their image, amplify their music, and communicate their identity.” Becky G works with makeup artist Gilbert Estrada and hairstylist Glen Oropeza to recreate four of her most iconic career looks; Victoria Monét calls on makeup artist Angie Mar and hairstylist JStayReady to transform her into the theme of her last album, JAGUAR II; and Chappell Roan opts to serve as her own glam squad as she recreates the cover image for the album that catapulted her into stardom, The Rise and Fall of a Midwest Princess.
Billboard shared a new trailer for the upcoming documentary featuring the three major music stars putting on their makeup before going out onstage to perform. “Chappell is a version of myself that’s so bold and confident and hot,” says Roan, who was born Kayleigh Rose Amstutz. Becky G shares that she feels at her most sexy “when I’m leaning into what is on the inside.” For Monét, “It’s not about right or wrong; it’s about your truth.”
The documentary series is Sephora’s first in partnership with Hulu, which the retailer committed to developing after seeing success with advertising on the streaming platform, according to Chief Marketing Officer for Sephora US Zena Arnold.
“This is a different way of connecting that’s less about an ad and an immediate drive to purchase, and more about what we stand for and making sure people understand the cultural relevance that we have,” Arnold told Business of Fashion.
Faces of Music was developed by Sephora’s Marketing Partnerships team, which was tasked with finding fresh content formats and partnership opportunities in areas other than beauty, such as music or sports.
Sephora’s first documentary, The Beauty of Blackness, debuted on Max in 2022. The film chronicled the inception, decline, and relaunch of Fashion Fair, a Black-owned cosmetics brand that sells makeup and skincare products for people of color. In 2024, Sephora CEO Guillaume Motte announced that he had commissioned director Anastasia Mikova to make a documentary about the global beauty retailer. “Beauty & Belonging” will premiere worldwide on YouTube in February 2025 and feature conversations with over 75 Sephora employees and beauty brand founders. As the lines between beauty and entertainment continue to blur, Sephora continues to expand and refine its entertainment strategy while staying true to its mission of championing a world of inspiration and inclusion.
Faces of Music launches exclusively on Hulu on January 22.