Digitalization of devices, supply chains, and laboratories will define innovation in beauty this year, with Artificial Intelligence (AI), biotech, and data feedback carving out significant change, say experts.As beauty kickstarts 2025, industry enters a new tech era—one set to empower innovators and creators like never before. Think analytical smart mirrors and wearables, AI-backed data and supply chains, and biotech-led skin models and ingredients, many showcasing at CES (The Consumer Electronics Show) in Las Vegas in January. But with all of this groundbreaking tech at our fingertips, how exactly are advances set to shape beauty as we know it? And what level of opportunity is really out there? BeautyMatter caught up with four experts in the field to brainstorm the next phase of Beauty 4.0.AI Puts Beauty on Steroids“AI has taken everything that existed before and kind of put it on steroids,” says Robin Raskin, tech expert and founder/CEO of the Virtual Events Group. “This year, in a nutshell, is: AI meets the beauty industry, and it takes every part of it.”AI, Raskin says, will be applied to the entire beauty supply chain, influencing product development and even shifting marketing strategies, as industry uses this tech to speed up and refine everything.In 2025, AI will take personalized beauty to new heights, she says, as smart devices work to analyze every pore, blood vessel, and skin cell deeper than ever before—feeding back formula and ingredient ideas accordingly.