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TAKING OVER TIKTOK: DECEMBER BEAUTY TRENDS

December 27, 2021 Sophie Pitt
December 27, 2021
Jakob Owens

TikTok trends continue to drop month in, month out, with the famous “For You” page’s ability to turn a video viral overnight. Various products that have trended on the app this year have seen an average 85.3% month-on-month sales increase on Amazon alone. With users opening TikTok an average of 13 times a day and 15% of worldwide beauty brands having an official account on the app, it’s well worth keeping up with the latest hacks and obsessions presented by beauty fans. Here’s this month’s trends, specially selected by BeautyMatter.

Half-Faced Sheet Masks:

Since the beginning of the pandemic, the majority of us have had to deal with maskne at one point or another. Caused by the buildup of trapped hot air between mask fabric and the face, maskne is the name given to PPE-related breakouts. With no clear end in sight for the phasing out of mask-wearing, skincare experts have taken matters into their own hands, creating maskne-targeted products, and TikTok users are loving it.

The most popular product surfacing TikTok is Masque Bar’s Soothe and Shield PPE Facial Hydrogel Mask. The sheet mask is half the size of the face, fits across the nose, and finishes under the chin – the perfect size to be hidden by a face mask. Containing hyaluronic acid, aloe vera, and calendula, the mask provides a calming sensation to the skin, as well as a deep rehydration.

User Alexa Johnson, aka @glowopedia, took to TikTok to share her in-flight maskne-fighting skincare regime. Keeping the Soothe and Shield mask on for 45 minutes of the flight, Johnson encouraged her followers to undergo the same process when traveling, claiming the treatment “saved her skin.” Her TikTok video now has over 173.4K likes, with several other users jumping on the trend, testing out various maskne products.

Purple Blush:

Step aside rosy red cheeks—the people of TikTok have spoken, and it’s time for purple blush to have its moment. When beauty content creator Sean Anthony (@seananthonyv) posted a video of himself trying out Clinique’s Blush Pop in purple simply because he “loves to try everything purple,” the internet didn’t seem to know what was coming. After Anthony was originally disappointed that the shade didn’t show very clearly on his skin, his followers directed him to product offerings that pop in the perfect shade of purple.

Since then, various users have tested multiple purple blushes, and the viral moment has become a trend that will unquestionably filter into the everyday makeup routine. From Fenty Beauty’s Drama Cla$$, to Rare Beauty’s Faith, Nude Stix Moody Blue, and Amazon’s choice: Revolution’s Violet Love, purple blush is in abundance across the app, with color experts even having their say on the new craze.

Color theorist @color.nerd received over one million views on his video explaining how purple blush complements each skin type and will appear in a different shade based on the wearer’s skin undertone color. Rarely showing up as a bold purple, the product blends into the skin to create a strong blood rose tone to the cheeks, replicating a ’90s grunge makeup moment.

Peel-Off Makeup:

A common theme with TikTok beauty trends? They don’t always make sense. The latest questionable practice floating around the app: peel-off makeup. Applying liquid latex as a primer-like base, then continuing and adding their regular everyday looks on top, users taking on this trend look as though they’ve aged at least 30 years just before they peel.

The mania began when @itzjustbelmua’s peelable makeup video went viral, with the video currently sitting at 2.3 million views. Several users trying the trick have commented on the bad smell and pain caused by the peel, and unlike last month’s peelable hype with WonderSkin’s lip tint, this trend is neither aesthetically pleasing nor practical.

Aside from liquid latex bases, peelable makeup removal is filling up TikTok’s “For You” pages in the form of skincare, with individuals placing GlamGlow’’s Gravity Mud Glitter mask over a full face of makeup, peeling it off in the hopes the makeup will come off also. The mask, originally produced with the intent to “leave skin feeling tighter and more lifted,” has now sold out across several beauty websites.

Blow-Dry Lash Curling:

While most people are used to curling their lashes with a standard curling tool or a heated lash curler, TikTok users feel that isn’t enough and have taken their lash routine to a new extreme, wetting their lashes and taking to the hair dryer, blow-drying them upwards, repeating the process again after adding a primer and mascara. Some users are going as far as drying their lashes at least four times before completing the process.

Despite proven-to-be-safe lash-curling methods being readily available, thousands of users have tried out the trend, with one (@sophiamasterson) claiming the technique saves her “a lot of time, effort and product.” As always, not everyone in the comments agree, with many viewers commenting that those trying the technique should instead just get a lash lift done professionally, as not only do they last longer, they’re a lot safer and much less hassle.

Dermatologists have addressed the trend and expressed safety concerns, with ophthalmologist Ashley Brissette stating that even if a cool setting is used, “there’s still potential for damage to your eyes and eyelids. This could cause significant dryness and even corneal abrasions, which cause infection, pain and even loss of vision.”

It’s recommended that instead of using the hair dryer directly on the lashes, those wanting a curled lash should use a heated lash curler with a heat limit or use their blow dryer to heat the curler directly, yet still with caution, as hot metal can in fact burn off the eyelashes.

Sunscreen Contouring:

Contour and tanning products aren’t enough for Gen Z anymore; they’re now demanding that the sun do all the work. Using SPF 30 as a base for the face and SPF 90 in the areas that would usually have highlight applied, users are hoping to gain a natural contour, in order to be “snatched all summer.”

The idea initially rose to popularity when user @stopiteli uploaded a short clip of her applying sunscreen and explaining her thought process. In the video she exclaims “Haters will say it doesn’t work, but I’m convinced… the sun will contour your face.” However, not everyone agrees, especially plastic surgeon Anthony Young, who duetted the video, explaining that there is only a 2% difference in the amount of sun SPF 30 blocks (97%) compared to SPF 90 (99%). He then questioned, “Will it really make a difference?”

To go a step further, some users have taken to using the trick on their stomachs to create an illusion of a six-pack. Renowned dermatologist Dr. Whitney Bowe commented on this hack, stating “The problem is, there’s no such thing as a safe tan, as soon as the skin gets darker, that’s DNA damage.”

Skincare fans have also expressed their concerns in the video comments, which now sits at 13.4 million views, suggesting to instead use reliable contour products, a well-liked suggestion being Huda Beauty’s Tantour contour and bronzing cream, which recently retailed with 30% off during Black Friday deals, encouraging even more users to make a purchase.

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