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Captivating Campaigns: The Beauty Brands Mastering Marketing

Published May 9, 2024
Published May 9, 2024
DedCool

The beauty marketing scene is booming. In 2023, beauty advertisers in the US spent an average of $373 million to promote their products. As the competition to gain consumer attention grows, brands are doing their very best to secure the top spot through engaging and enticing activations. From acne problem-solving hotlines to intimate grooming metaphors, BeautyMatter outlines the latest marketing campaigns worth tapping into.

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