Retail is experiencing dynamic transformation, driven by a unique blend of cultural influences, consumer preferences, and technological advancements. The role of brick-and-mortar spaces is evolving while social selling has finally gained traction in Western markets. Consumers want experiential elements, clear differentiation, and a compelling value proposition from both brands and retailers.From pop-up experiences to retail activations, to immersive brand stories IRL to the design of TikTok Shop and Amazon storefronts, our BeautyMatter retail award categories highlight the best of 2025.