Key Takeaways:Nordstrom’s Anniversary Sale offers exclusive, limited-time discounts on new merchandise across beauty and other categories, redefining value in luxury retail.Hinged on year-round planning and close collaboration with top brands, Nordstrom curates values tailored to loyal shoppers and new customers.Powered by a seamless omnichannel experience and perks through its loyalty club, the sale combines omnichannel perks with legacy, innovation, and customer-first retailing to remain a high-impact commercial driver.Summer is one of the seasons when the retail landscape is saturated with flash sales and markdown events—think sales and discounts during Prime Day. However, amid this period when brands seek out new and existing customers through their hard-to-resist offerings, one event stands out —not just for its scale, but for its strategic approach: the Nordstrom Anniversary Sale.Conceived as a small, regional promotion in the 1960s, the Nordstrom Anniversary Sale has evolved into a high-stakes, value-driven retail phenomenon. This Anniversary Sale, which over time has  proven to be not just a sales event, represents a sophisticated business model built on year-round planning, brand partnerships, exclusivity, and customer loyalty.In beauty, this year’s offerings include discovery sets from prestige names like Byredo, Oribe, and L’Occitane, alongside jumbo editions of cult favorites like Augustinus Bader’s The Rich Cream and Estée Lauder’s Advanced Night Repair. New product innovations are also featured, including the SolaWave Wrinkle Retreat Light Therapy Face Mask and an updated Dyson Airwrap.