Recent history has reinforced that we are all interconnected, and that businesses and leaders are defined by their actions or inaction. The private sector has the ability and, one might argue, the responsibility to drive change, believe in impact, and nurture their communities. The 2020 US presidential election saw a mobilization of businesses in a nonpartisan effort to increase voter turnout through registration efforts and changes to HR policies.
According to the US Census Bureau, the 2020 presidential election had the highest voter turnout of the 21st century, with 66.8% of citizens 18 years and older voting in the election. Yet voter turnout in the US is among the lowest in the developed world. One of the most common reasons people give for not voting is that they're too busy with the demands of work and life.
Every voice matters, and the country is stronger when we all participate in the democratic process. In the current tribal political environment, one thing should not be debated, and that's the importance of making your voice heard through voting.
Activist beauty brand The Body Shop has committed to drive youth voter engagement and registration across the country ahead of the midterm elections this November. Visitors to The Body Shop's US stores and website can learn about the importance of voting in this year's elections, check their current registration status, and register to vote through the brand's virtual voting hub, made possible by Impactree and TurboVote.
The commitment by The Body Shop is something to be emulated, but you don't need a 360-degree marketing initiative to make a difference. Employees shouldn't have to choose between earning a paycheck and voting. As we head into midterm elections, every business can contribute to the culture shift needed to increase voter participation with the simple act of providing employees time off to vote.
Time To Vote is a nonpartisan effort led by CEOs interested in increasing voter participation supported by a network of almost 2,000 Time To Vote companies. Let's make beauty matter, and increase the number of companies committed to increasing voter participation in the beauty ecosystem by giving employees time off to vote.
Time To Vote Beauty Businesses: Algenist, Amyris, Beautyblender, Beautycounter, BeautyMatter, Benefit Cosmetics, Cos Bar, Demeter Fragrance Library, Dr. Bronner's, Dr. Dennis Gross Skincare, e.l.f. Beauty, Edgewell Personal Care, eos Products, Forma Brands, Franklin's Barber Shop, Fresh, Glossier, Hair Depot, Harry's, Hims & Hers, Lola, L'Oréal USA, Madison Reed, Make Up For Ever, Mary Kay, Nécessaire, OSEA Malibu, Pacifica Beauty, Prima, Procter & Gamble, Saje Natural Wellness, Sally Beauty, SalonCentric, Sephora North America, Shiseido Americas, StyleSeat, Thinx, Ulta Beauty, Unilever United States, Versed, Waxing Poetic, WLDKAT, WWP Beauty.
Voting is the lifeblood of a democracy. It’s a hard-won right, a weighty responsibility, and an incredible privilege we often take for granted in the US. Join the nonpartisan efforts of other CEOs by providing voting information to employees and making voting easier. There is no one-size-fits-all answer—from a whole day to a few hours, or a flex day or no-meetings day, it all makes a difference.
2022 Midterm Election Key Dates:
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