Every day, the average TikToker opens the app 19 times, spending around 89 minutes browsing in total. With the vast amount of content, and speed of swiping, videos making their way to the top of the "For You” feed need to offer something new or follow a popular trend to keep users engaged. Recently, an array of beauty trends have been capturing the attention of TikTokers worldwide. From nail colors said to attract male attention to personalized hairlines, here are the recent trends taking charge on TikTok that are worth keeping on the radar:
Red Nail Theory
A trend that originated from TikToker @GirlBossTown, AKA Robyn DelMonte, the red nail theory is the idea that wearing a red manicure attracts male attention. According to DelMonte, whenever she sports a red nail look, several men pay her more attention, and she gets asked on multiple dates. The user believes the reason behind this is because when a lot of Gen Z and millennial men were growing up in the late '90s and early '00s, their mothers would have red manicured nails. "I weirdly think guys are attracted to red nails because it reminded them of their moms when they were growing up and taking care of them," she says in the video.
DelMonte's video has received almost 80K views, and several other TikTokers have copied it, following with videos discussing whether they believe the theory works. Across the comments sections, multiple users were quick to point out that they had been taught to stray from red as a nail color by their mothers when they were younger, with some suggesting that their parents knew of the theory themselves all along.
Since the hype surrounding the color began, many have taken to the app to explain the science behind the trend. As reported in numerous videos, research indicates that men are attracted to the color through a common societal connection between red and sexuality. The color has also been recognized as far back as Greek antiquity as a symbol of fertility and love.
While some see the theory as fun, others are not so impressed, arguing that women should not dress for the male gaze and instead choose whichever color they wish. One comment went as far as to say, "If anyone tried to market their red nail varnish to me by telling me men would pay more attention, I sure as hell would get any color but that one from any brand but them."
Social media hairdresser Brad Mondo, who has over 9.1MM followers on TikTok alone, has brought the '90s hairstyle (choppy and short layers at the front, and longer layers at the bottom) to the top of everyone's agenda. In episode six of the content creator’s "Hair How-To" series, Mondo shows his followers the easiest way to achieve the look, suggesting they split their hair down the middle, with the front section being brushed forward and cut off a large chunk, ideally 4-6 inches from each section. If done correctly, the tutorial results in effortlessly layered hair, easy to style into different looks that emphasize face framing. The video has received 1.4MM likes and over 208K saves, with endless TikTok fans recreating the look for the hairdresser to react to. Bonnie Lee (@bonnieleetoks) attempted the style herself and gained a massive amount of attention, with her version of the cut acquiring 383K likes and 33.6K shares alongside several positive reviews.
However, not everyone was so convinced, with some warning against the risks of trying to achieve such a look. @Culturedmane, who describes herself as "the hair fairy," used the trend to share a "What you asked for vs what you really get" video with her followers. Within the post, the creator states the butterfly haircut is, in fact, just another name for a simple layered haircut, and warns that approaching a hairdresser and asking for a butterfly cut will only throw them off and lead to results each individual will interpret differently, resulting in a lot of disappointment. Instead, the user recommends that customers go to the salon and ask for layers with heavy face framing to avoid confusion and achieve their desired outcome.
Forced Curly Hair Routine
After curl routines became popular social media trends, TikTokers are now going one step further and seeing if they can naturally alter the texture and style of their hair. This has resulted in many on the app attempting to make their naturally dead straight hair look effortlessly curly without using heat or having to attend a salon appointment.
The trend first picked up in October when @the_madisaurus posted a video captioned "Doing my curly hair routine on my roomie's straight hair." The user walks her followers through her routine step by step: combing through a leave-in conditioner, adding gel, styling curls with the end of a Denman brush, scrunching the curls, and finally, diffusing. The results made it look like the natural state of her roommate's hair was curly, encouraging several others to put the method to the test. The video has received 1.6MM views and over 129K saves.
While the trend seems to be working well for some, it is not working at all for others. This has sparked a conversation across TikTok surrounding different hair types, with many now becoming more familiar with curl-type terms and hair-type charts. As a result, several users have commented on the trend, adding that many will be disheartened, as curl products only work if the individual has a particular form of curl, warning that certain straight hair types such as 1A will only be wasting their time trying to achieve the look using the TikTok method.
However, as a result, those for whom the method is not working are becoming more familiarized with their actual hair type and increasing knowledge on how to care for it. One comment, which received 9K+ likes, read, "I feel like straight hair is actually very rare, and people just don't have the knowledge to find out they have curly hair."
While many would consider the topic of receding hairlines to be one only older generations would need to be concerned about, Gen Z users on TikTok feel differently. Specifically, those dyeing their hair from light colors to darker hues of brown,vtrying to avoid their natural baby hair from ruining their look.
In a video posted by Summer Karenn (@summerkarenn), the TikToker explains how her naturally blonde hair always impacts the look of her dyed brown hair. Karen claims that every time she dyes her hair, the front baby hairs never get caught and end up making it seem like she has a very far back hairline, when in fact, it's just her natural hair contrasting with the darker artificial color. To overcome the problem, the creator uses Eyelure's popular eyebrow dye to grasp each individual baby hair and create the perfect hairline.
Many chimed in throughout the comments section to confirm they also do the same, with the top comment reading, "I do it to my hairline too because I'm a very dark brunette with naturally light hair. My hairline looks way back only a week after I've dyed it." Others also added that they do the same, but instead use a men's beard dye as the effects last longer, yet some have warned this can ultimately damage the hair follicles and cause issues with regrowth.
The video has received 167K+ likes and over 10K saves, with several other users heading to the drugstore to buy the eyebrow dye and try the trend themselves. However, while this cheap and easy hack is working for many, the video has sparked a demand from TikTok users for the brand (or any cosmetics company) to create a product that will tackle their baby hair while adding the conditioning benefits usual hair products would provide.
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