Key Takeaways:Transdermal patches reduce friction and increase compliance, addressing long-standing inefficiencies in the supplements market.Scientific viability is highly molecule-dependent, meaning only certain ingredients can be credibly delivered through the skin.Future competitiveness will hinge on delivery technology and manufacturing integrity, not on the patch format alone.The supplements market, proving to be one of beauty’s most dynamic markets, is experiencing a new shift. Consumers are increasingly migrating away from traditional pill and gummy-based routines, and toward formats perceived as more efficient, more convenient, and more aligned with modern wellness behaviors. Part of these emerging delivery systems are transdermal wellness patches that have rapidly captured industry attention.Several converging forces are driving this interest in wellness patches. First, there was the rise of pimple patches, and even estrogen patches as a primer. Also, consumers are showing clear signs of fatigue toward complex ingestible regimens. Simultaneously, the normalization of “visible wellness” like athleisure as uniforms, eye patches as cultural status signals, and device-driven self-optimization has expanded consumer acceptance for wearable formats. There is also a broader focus on bioavailability. That is, as scientific literacy increases, consumers question whether their supplements are truly being absorbed, motivating companies to differentiate through delivery innovation.Yet despite the accelerating commercial momentum (market size was valued at $13.97 billion in 2023, is projected to reach $40.32 billion by 2032, and grow at a CAGR of 12.