Those who claim it’s on the inside that counts clearly haven’t seen the data, 72% of consumers are directly influenced by packaging in their purchasing decisions. How a product is packaged and displayed is just as vital as the ingredients inside the bottle.
The 2024 NEXT finalist cohort continues pushing the envelope using design and innovative packaging, reflecting the medium's evolution as a brand signifier. Packaging design has shifted from "silent salesman" to "brand ambassador."
The NEXT Awards recognize innovation related to package design and sustainability, from the supplier's manufacturing solutions to the brands leveraging their components in finished products to create shelf presence and communicate the product proposition.
The Judges:
Roseanna Roberts, Global Innovation Insights & Trends Intelligence, The Estée Lauder Companies Inc.
Brandon Ford, Esq, Consultant
Jeannie Joshi, Director & Global Brand Strategist, Design Educator
Karen Young, CEO, The Young Group
Millie Kendall OBE, CEO, British Beauty Council
Tamar Kamen, Hero Product Maker and Independent Consultant
Stacia Prince, Brand Advisor (former International Buying Director, Cult Beauty)
Meet the 2024 NEXT finalists:
Best Product Packaging Design (Brands): Recognizes unique concept and execution tied to packaging design including concept, componentry, material selection, and decoration for a finished product; can be a new-to-market brand or relaunch.
Best Sustainable Packaging Design (Brands): Recognizes unique concept and execution tied to packaging design that addresses the full life cycle of the product, carbon footprint, and material selection/reduction; can be a new-to-market brand or relaunch.
Beauty products would not exist without the very thing that holds them—packaging. Behind the scenes, suppliers work to develop more sustainable, innovative, and practical packaging solutions. These companies are at the forefront of new packaging innovations transforming the industry.
Best Packaging Supplier: Recognizes companies that create and manufacture packaging; may include componentry for primary and secondary packaging, GWPs, gift sets, or sampling.
Best Breakthrough Packaging (Suppliers): Recognizes innovation by companies that create and manufacture packaging; may include componentry for primary and secondary packaging, GWPs, gift sets, or sampling.
Join us in Los Angeles, CA, for the NEXT Award and Summit on October 24, 2024, to find out who wins. Secure your space.
