Consumer preferences are evolving rapidly, and TikTok remains one of the platforms at the forefront of shaping these trends. The Spate Consumer Trend Highlights: Q4 2024 report provides a deep dive into the latest consumer behaviors across beauty, wellness, food & beverage, and personal care categories. By analyzing millions of TikTok videos and search signals, the report uncovers patterns that provide opportunities for brands to meaningfully engage their audiences.In Q4 2024, themes of wellness, inclusivity, and functional benefits dominate, with trends like lavender blush, sleep lotions, and vitamin E gummies gaining substantial traction. TikTok’s unique ability to make trends go viral while bridging them with actionable consumer interest on platforms like Google highlights its role as both a discovery and purchase-driving tool. For brands looking to align with these shifts, the report offers actionable insights into what’s resonating with consumers and how to capitalize on it.Beauty Trends: Creativity Meets InnovationKey Trends:Egg-White Facials: Achieved a staggering 1.5 million % quarter-over-quarter (QoQ) growth in views, underscoring the demand for natural, results-driven skincare.Lavender Blush: Garnered 1.9 million weekly views with 13.6% QoQ growth, led by brands like YSL Beauty. However, inclusivity remains a concern, as consumers note its limited suitability for darker skin tones.Crelly Nail Polish: With 15,5000 weekly views and 13.7% QoQ growth, this trend showcases a playful yet elegant aesthetic that appeals to nail art enthusiasts.TikTok’s beauty audience has embraced trends that blend functionality with bold, expressive aesthetics.