Key Takeaways:Gaming culture drives beauty trends through digital self-expression.Brands collaborate with diverse creators for authentic community reach.Influencers leverage artistry to validate performance-driven beauty products.As gaming culture and beauty entertainment blends, brands are looking to collaborate with creators who combine gameplay, transformative artistry, and digital self-expression.While the beauty industry has long relied on influencers to shape consumer taste, the next frontier lies in tapping creators whose influence extends beyond traditional makeup looks and into fandom-driven communities where identity is explored through characters and immersive aesthetics. Currently, the global gaming creator economy is valued at $28.6 billion in 2025, projected to reach $104.3 billion in the next nine years.From pro-level cosplayers using high-performance pigments to streamers whose camera-ready looks normalize beauty in gaming spaces, creators are shaping how and where beauty resonates online.However, not all gaming-adjacent creators have verified brand relationships, opening the doors to potential businesses who wish to snap them up. The following list highlights the creators with proven artistry and clear relevance to brands seeking meaningful entry points into the gaming world. Together, they represent the growing convergence of beauty, community, and digital culture.