Changing the System, Not Just the Shelf
Articles
The Aura Economy: Why Gen Alpha Is Changing the Rules of Beauty Brand Building
SEO Isn't Dead: How Beauty Brands Can Win the AI Search Game
2026 Week 45: Beauty Brand and Product Launches
Kayali Arrives in China With Scale—and an Open Mind
How Far Can Fragrance Carry Lauder?
Better Together: The 2026 Finalists Making an Impact
John Frieda’s Legacy: Five Decades of Hairdressing and Innovation
PAI to Acquire Elemis from L’Occitane Group
Africa’s Beauty Trade Show Circuit: Connecting Brands, Manufacturers, and Buyers
The Beauty Brands Winning the Advent Arms Race
Fragrances Amplified Indulgence in Q3 2026
Bath & Body Works Is Giving Its Stores a Feel-Good Makeover
BeautyMatter NEXT50 2026: The Conversations Shaping Beauty's Next Chapter
A Lesson In Limited Drops Courtesy of Dove’s Chaotic Fragrance Launch
From TikTok to Selfridges’ Shelf: Biodance and Medicube Mean Business
High Stakes, High Risk: England Moves to Rein in Aesthetics
Puig Has Something to Prove