P.Louise: TikTok Built This Beauty City
Articles
How Fragrance Became the New Loyalty Engine
What Beauty Brands Need to Fix About PR Boxes
Dirty Soda, Documentaries, and Deserts: Marketing in June 2026
e.l.f. Is Driving Change One Lesson at a Time
Can Sheglam Build a Beauty Brand Bigger than Shein?
Why Olive Young Is Betting on Beauty Beyond the Store
Lush's Social Media Comeback Has Conditions
Pinterest Powers Jo Malone Fragrance Discovery
Diet Coke, Dark Liner, and a Beauty Rebellion
Glory, Growth, and Bragging Rights: World Cup Beauty
Turn Up the Volume: KIKO Milano has Madonna
Why the Fine Print Matters: ASA Bans Beauty Pie’s LED Mask Ads
Beauty Brand Growth Through Generational Expansion
L’Oréal’s #JoinTheRefillMovement Campaign Pushes for Sustainable Beauty
Wellness Afterparty: Grown Alchemist-Tomorrowland Partnership
What Beauty Marketing Looks Like Now
Objects over AI: Unpacking Our Desire for Trinkets