How MCoBeauty’s National Dupe Day Sparked a 10,000% Spike in Sales
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Meet BeautyMatter's Person of the Year 2025: The Lipstick Lesbians
Pastels, Trinkets, and Glitter Galore: Inside the Magical Girl Beauty Boom
More than a Festival: Ulta Beauty World’s Stake in the next Era of Beauty Retail
Beauty and the Bankroll: e.l.f Launches Financial Literacy Roblox Game
Sephora vs. Ulta Beauty: Who Won the Spring Sales Event Battle of 2025?
Retail Beyond the Boutique: Where Shopping Meets Show-Stopping
Showstoppers, Sunscreen, and SUVs: Unpacking Beauty’s Presence at Coachella 2025
Why Beauty Bots Need to Become Social
Meet the Beauty Industry's Bill Nye: How The Lipstick Lesbians Are Bringing Makeup Education to the Masses
Authenticity at Scale: Turning Influence into Brand Communities
Inside Molton Brown’s Growth from London Roots to Global Reach
FitSkin: Winning The Beauty Tech Arms Race
Africa, Meet Maybelline: A Classic Brand Finds a New Beat
Roblox, Receipts, and Radiance: How Differin Is Gaming Its Way into Teen Skincare Routines
Owning the Experience: How Branded Stores Build Stronger Consumer Loyalty
Can Suave Redefine Affordable Beauty: Inside the Brand's Next Chapter
The Best Beauty Pop-Ups and Activations at SXSW 2025