The beauty industry has a history of adopting new technology and advancements earlier than most. In-store, beauty professionals were among the pioneers to take their clients and viewers into their salons, behind the booths, and dish out quick DIY beauty tips. In the social media era, Instagram and TikTok have revolutionized the industries for haircare, color cosmetics, and skincare.

Modern beauty brands are shifting to the digital space, embracing innovative interactive platforms where consumers can live out their own individual immersive experiences. Digital beauty is inspiring brands to discover new opportunities to connect on social networks where digital natives and Gen Z’ers are influencing how consumers interact with and shop for products.

Now there is a way that beauty brands and formulators can take that immersive experience even further down the rabbit hole.

Metaverse is the new beauty universe

Explore new sensations through the future of beauty

There's never been a better time for beauty brands to embrace the metaverse and the exciting possibilities that blur our physical and virtual worlds. In this new space, everything is possible, and no barrier is impenetrable. Indulge in a digital playground as your truest self and awaken your senses with innovative textures, boundless creativity, and enhanced beauty standards for you and your virtual self. Let your imagination run wild in the beautyverse. Discover #metabeauty with Univar Solutions. All communities are welcome and included.

How does the metaverse work?

The metaverse is a virtual environment that allows people to interact in a more immersive way. These online spaces become communal destinations that provide endless possibilities for new forms of communication, trade, and shared experiences.

The COVID-19 pandemic changed how we connect, particularly with a greater emphasis on remote collaboration and an accelerated digital shift for many industries, including beauty brands.

New shopping habits emerged from consumers focusing on contactless shopping and more robust e-commerce user experiences. Since their beginnings, online dating, shopping, and education were all embraced by young consumers, and this trend continues with these consumers now leaning into virtual fashion, beauty, and meta-world experiences. Digital beauty is a trend in which brands will keep investing as the metaverse grows into a destination to best connect with Gen Z consumers and beyond.

How social media has enabled the spread of the metaverse in the beauty industry

For the beauty industry, filters marked a new way for consumers to virtually try on makeup and hair styles—from testing bright lipsticks to bold colorful eyeliners to trying out rainbow-colored hair—and experimenting with styles they might not be as willing to try in real life. Want to take a selfie but don’t have time for a full-on makeup application? Filters make it possible to create camera-ready looks in a matter of seconds.

Since its inception, social media has completely disrupted how brands connect with consumers. The rise of influencers continues to shape the digital landscape while setting the pace for the latest trends. User-generated content (UGC) such as TikTok challenges, Instagram posts with branded hashtags, DIY YouTube product tutorials, and reviews have become vital to a brand’s marketing strategy.

The metaverse is poised to allow next-gen users to go beyond their roles as consumers and become creators through virtual brand styling challenges and more immersive product demos.

Step into the beautyverse

Ask yourself: Have you ever wanted to create a bold makeup look or to try out a vibrant hair color that you’ve never dared to wear in real life?

Enter the beautyverse. With the virtual capabilities of the metaverse, exploring beauty options, from new hair color to testing new tools or makeup combinations, becomes limitless. In this new space, anything is possible, and no barrier is impenetrable. Let your imagination create a look that displays your most authentic self.

Explore New Sensations through The Future of Beauty made by our glam lab

The glam lab for Univar Solutions Beauty & Personal Care has stepped into this digital landscape to create the latest innovative ingredient kit, New Sensations, a collection of textures inspired by the metaverse. Consumers can travel into a galaxy of possibilities through jelly, iridescent, sustainable, and futuristic-tech prototypes while experimenting with the latest formulations. Use these inspirational textures to modify or customize meta-world formulations that also work in the real world.

The metaverse brings a new level of excitement for the possibilities it creates. Whether perfecting an original avatar look, bonding with different people from all over the world, or creating your own virtual beauty spaces, it’s time to explore a digital universe built for social connection and immersive experiences. Awaken your senses with innovative textures, uniqueness, boundless creativity, and beauty standards that will only evolve with the metaverse for the beauty industry.

Discover the #beautyverse #metabeauty