Who Went Where in Beauty in May 2025
Articles
Japanese Beauty Group Pola Orbis to Dissolve Chinese Subsidiary
Beyond a Freebie: Inside the Digital Sampling Boom
The Ingredients Defining Beauty in 2025: A Data-Driven Outlook
Salon-Grade, Prime Ready: Professional Beauty Brands Thriving on Amazon
Ulta Beauty Rebounds Under New CEO Kecia Steelman’s Leadership
INEOS Sells INEOS Hygienics to SKG Capital Partners
12 Beauty Inventions You Didn’t Know Were Patented
Inside Ron Robinson’s Formula of Data, Delight, and Delivery Systems
Drunk Elephant’s Sobering Realization: The Cost of Gen Alpha’s Fickle Attention
2025 Week 22: Beauty Brand and Product Launches
e.l.f. Beauty Snaps Up rhode in $1 Billion Deal
The Short and Sweet rhode to Success: e.l.f. Acquires rhode for $1 Billion After Posting a Year of Record-Leading Growth
Darling Ingredients and Tessenderlo to Form Nextida
Why Is the Middle East's Skincare Market so Under-Penetrated?
Beyond Benzoyl: Face Reality’s Holistic Approach to Acne Care
Can Sunscreen Be Sexy? Kopari Thinks So
Temporary Spaces, Lasting Impressions—Beauty’s Recent Stand-Out Pop-Ups