No Makeup Makeup: A Bootstrapped Bet on Beauty Minimalism

The "RIP" Reflex: Why Big Beauty Sales Have a Consumer Trust Problem

No Investors, No Rush: Fur's Decade-Long Case for Patience

The Seven-Year Itch: How Bloomeffects Landed Ulta Beauty

Thirteen Lune’s Lucky Number: Studio 13 Bets on 13 Emerging Brands

From Ashes to Serums: How a Wildfire Sparked an Heirloom Skincare Legacy

Charlotte Mensah At 40: The Business Behind Britain's Slow Beauty Icon

Sold Every 10 Seconds: Inside Elemis' Longest Running Obsession

Beauty's Next Big Brands: Inside Ulta’s Accelerator 

Scott Barnes Cosmetics Returns: A Celebrity Founder’s Second Act

The Curly-Haired Guy Is Big Business

Big Hair, Bigger Beauty Legacy: The Dolly Look Lives On

The 100-Day Countdown: How Soshe Drummed Up Excitement for Ulta Launch

Alicia Yoon: The Woman Who Had to Sell America on K-Beauty

How Rosemin Beauty Is Making Personalized Makeup a Reality for Middle Eastern Women

Manic Panic at 49: Inside the Category Disruptor’s Self-Funded Run

Sephora Invests in Beauty’s Next Generation

Maesa Takes Applications for Beauty's Next Founders