Trends Taking Over TikTok: January 2025
Articles
Target Expands Beauty Aisle with 2,000 New Products, Most Under $20
The Top 10 Amazon Brands of 2024 by Market Share: What’s Driving Their Success?
BeautyMatter’s Most-Read Stories This January
Excessive Hygiene Routines Mean Big Business—At a Cost
The Backstage FW25 NYFW Rundown
From Courtside to Culture: How Beauty Is Shaping the Future of Women’s Sports
US Prestige Beauty Sales Hit $33.9 Billion in 2024
Dual Notes: Inside Liquid Sound’s AI-Created Fragrances
Beauty Brands Won Big with Multichannel Super Bowl Marketing
College Confidential: The Road to Gen Z Loyalty Begins on Campus
Decentralized and Democratized: The Future of Retail Technology in 2025
Will Gourmand Fragrances Hit Sugar Peak?
E-commerce Evolved: The Beauty Industry’s Shift to 3D Shopping
Why Wet Wipe Sprays Could Be Coming for the Personal Hygiene Crown
Gen Z Redefining The Middle East Consumer Landscape
The TikTok Effect: Navigating Virality, Longevity, and Uncertainty
Unconventional and Unforgettable: Bizarre Beauty Merch That Broke the Internet