Next Gen Beauty: Chasing Science and Raising the Bar
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Aspirations vs Reality: 4 Consumer Personas Driving Luxury Beauty
Controversy as Currency: Inside the High Stakes of Outrage Marketing
Do Whole Body Deodorants Have Legs?
Why Osmo’s Fragrance 2o Initiative Is the Future of Perfumery
Winning the Talent War: Building Lean High-Performing Teams
6 Underrated Beauty Hubs Winning It Big Right Now
Blogging Is Back: How Beauty Brands Are Capitalizing on Substack’s Growing Influence
TikTok x Amazon: Converting Trend Traffic into Sales
Keeping up with Culture, Creators, and a Shifting Social Landscape
BeautyMatter’s 15 Most-Read Stories This October
From Niche to Necessity: Seizing the Scalp Care Opportunity
Beauty Deals: Investment + M&A Transactions Q3 2024
Reading the Market: Surviving and Thriving in a Downturn
Immersive Brand Building: Decoding Gen Z and Alpha's Phydigital World
Haut Drops: Where Culture Meets Cosmetics
New Nose, Better Budget: The Growth of Buy Now, Pay Later Aesthetic Services
From Politics to Pop Culture: Beauty’s Bold New Marketing Moves