“Big Sunscreen”: When Misinformation Fuels Extremist Conspiracy Theories
Articles
Should AI Agents Be Your Next Hire? Beauty Execs Debate AI Integration at Shoptalk Europe 2025
E.l.f. Beauty and Hello Sunshine Team up to Launch Sunnie, a Gen Z–Focused Media Brand
Beauty Gets Personal: e.l.f. Beauty and Pinterest Turn Color Theory into Clicks
Scented Like a Snack, Sold Like a Status Symbol: The Foodification of Beauty
Is a Mass Market Revival Coming?
Conscious Consumption vs. Constant Growth: Inside Beauty’s Perceived Sustainability Paradox
From Sterile to Stylish: Redefining Treatment Approaches to Rosacea, Psoriasis, and Eczema
Imagine: The Future of Fragrances in the Middle East
Chromatic Seduction: How Beauty Brands Use Colors to Inspire, Influence, and Sell
The Rapid, Weird, and Spectacular Evolution of European Beauty Retail
Longevity Science Is Reshaping Skincare. Inflammation Is Its First Target.
Beauty’s Biggest Players Lay out Their Vision at Deutsche Bank Consumer Conference
The New Authors of Africa's Beauty Industry: Men
Where Function Meets Fragrance: Inside the Premium Laundry Care Boom
Print as Prestige: Notes on Beauty Redefines Beauty Storytelling
BeautyMatter’s Most-Read Stories This May
From Stadium Arenas to Subways: The Expanding Frontier of Scent Marketing