Herbal Medicine Goes Mainstream: Apothékary Fuels Ulta’s Wellness Ambitions
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11.11 - The Myth Behind the “Record-Breaking GMV”
Holiday 2024: 3 Key Trends Driving Consumer Engagement and Brand Success
Next Gen Beauty: Chasing Science and Raising the Bar
Controversy as Currency: Inside the High Stakes of Outrage Marketing
Aspirations vs Reality: 4 Consumer Personas Driving Luxury Beauty
Do Whole Body Deodorants Have Legs?
Winning the Talent War: Building Lean High-Performing Teams
Blogging Is Back: How Beauty Brands Are Capitalizing on Substack’s Growing Influence
Why Osmo’s Fragrance 2o Initiative Is the Future of Perfumery
6 Underrated Beauty Hubs Winning It Big Right Now
TikTok x Amazon: Converting Trend Traffic into Sales
From Niche to Necessity: Seizing the Scalp Care Opportunity
Keeping up with Culture, Creators, and a Shifting Social Landscape
BeautyMatter’s 15 Most-Read Stories This October
Beauty Deals: Investment + M&A Transactions Q3 2024
Reading the Market: Surviving and Thriving in a Downturn
Immersive Brand Building: Decoding Gen Z and Alpha's Phydigital World