Beauty’s Attention Recession: Inside 2025 Creator Marketing Landscape
Articles
From SEO to GEO: How ChatGPT Is Rewriting Beauty’s Search Playbook
Beautiful Bacteria: Are We on the Cusp of Microbiome Mainstreaming?
Ulta Beauty’s Big Bet on Services and Wellness
Part 1: From Promise to Proof: How Clinical-Grade Evidence Is Rewriting Beauty’s Playbook
Games, Glam, and Glory: Inside Essence’s Historical Gamescom Debut
Gloss, Giggles, and Gen Z: The Best Marketing Moments of 2025 (So Far)
Skinification’s Next Frontier: Expanding Healthspan
Rhode's Sephora Debut: A Viral Brand Tests Its Retail Powers
OpenAI E-Commerce: What Every Brand Needs to Know
Dupes and Deals Drive Dollar Store Beauty Growth
Holiday 2025: Early Starts, AI Shoppers, and the New Rules of Retail
Bubble Taps Leighton Meester as First Global Celebrity Ambassador
The Next Wave of K-Beauty: Amorepacific’s “Create New Beauty”
UK Government Partners with TikTok to Caution on Overseas Procedures as Cosmetic Tourism Rises
Cosmoprof Asia 2025 Attracts Global Audience with APAC Innovations and Trends
Legally Blonde to Legit Science: How Consumer Skincare Brands Infiltrated the AAD Meeting
ONE/SIZE On ‘Til Dawn Is America’s #1 Makeup Product, per New Data Report